ASHAs use mobile phones operating open‑source software that equips them with multimedia job aids to support client assessment, counseling, and early identification, treatment and/or rapid referral of pregnancy, postpartum and newborn complications. The main focus is on the ASHA’s most important task—visiting pregnant women in her coverage area and providing counseling for appropriate health behaviors and referral services. She registers each new mother, entering client data into the phone, and on each subsequent visit, the application walks ASHAs through checklists, questions and educational prompts to identify current issues, determine if prior treatment was followed and share new counseling points based on the woman’s stage of pregnancy. The application also guides ASHAs in early identification of problems and supports rapid referral of women and newborns with complications to appropriate care. A range of educational modules present behavior change messages through use of images and audio, which are fully aligned with government guidance for ASHA pregnancy home visits.